About

About Us

At grid one, we help ambitious brands claim their spotlight with smart strategies before any campaign starts.

A wooden table with several documents and a smartphone. The documents are titled 'User Persona', 'Brand Colours', and 'Sprintpoint'. The smartphone displays a webpage for 'Sprintpoint', which offers strategy tools for growing businesses.

Why this works:

• Short, confident, timeless
• Not marketing fluff
• Speaks directly to CEOs & founders
• Works across decks, website, proposals, LinkedIn

What We Do:

Most brands compete harder. Market leaders compete smarter.


Grid One Advisory works with founders and leadership teams to define positioning, sharpen strategy, and build marketing systems that create sustained advantage.


We don’t execute noise.
We design clarity.

FOUNDER:

Grid One’s insights gave our brand the clarity and edge we needed to stand out.

As a champion racing driver and marketing advisor, Mustafa Alatari has spent his career operating in environments where positioning, timing, and strategy determine outcomes long before execution.

Brand Makeovers

A well-organized display of branded merchandise with a minimalist aesthetic. The items include bottles, cups, a sneaker, bags, and other accessories, all featuring a distinctive percentage symbol on a white or neutral background. The display is set against a white brick wall, giving an industrial feel.

Market Insights

We dive deep into market trends and consumer behavior to help brands find their perfect competitive edge.

A business card with 'mocp' branding placed on a concrete surface, accompanied by a modern electronic device displaying the same text. The design is minimalist, featuring white and gray tones. A QR code is present on the card alongside the text 'Personal Brand'.

Positioning Strategy

Crafting tailored strategies that place your brand right where your audience is looking, before any campaign begins.

A hand holding a smartphone displaying a website or app interface related to creating a brand. The screen shows options for Home, Discovery, Members, and Topics.

Campaign Planning

We outline thoughtful campaign steps that keep your brand front and center in even the toughest markets.

Get in Touch

Let’s position your brand properly

mustafa2.alatari@outlook.com
+962790185809

A computer screen displays a graphic design software with a brand identity project open, featuring multiple blue-themed design variations for a brand labeled 'APATIE'. The image includes different versions of the brand's logo and designs on a grid layout. The background shows a blurred bottle and some greenery out of focus.